Why We Support the World Wildlife Fund


For nearly 60 years, WWF has been protecting the future of nature.

The world’s leading conservation organization, WWF works in 100 countries and is supported by more than one million members in the United States and close to five million globally. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.


These things are not just “nice to have”. . . they are “need to haves.” They are the things that make it possible for us to live. And so, to ensure our very survival, they must be kept safe.

It’s a big job. And no one person or organization can do it alone.

But together we can.

WWF-US is part of the WWF global network which has worked for nearly 60 years to protect the future of nature. In 2016, WWF embraced a bold new strategy and transformation designed to make the organization stronger and even more effective in tackling the challenges ahead. In this video, Marco Lambertini, Director General, WWF International, talks about WWF’s new way of working and commitment to conservation results.

Together, we can achieve WWF’s mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Together, in partnership with foundations, governments, businesses, communities, individuals and our more than six million members, we can conserve many of the world’s most ecologically important regions.

Together, we can

  • Protect and restore species and their habitats
  • Strengthen local communities’ ability to conserve the natural resources they depend upon
  • Transform markets and policies to reduce the impact of the production and consumption of commodities
  • Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses
  • Mobilize hundreds of millions of people to support conservation

Together, we can protect life on our planet—including our own.

Because together, anything is possible.

The World Wildlife Fund does so much for our world, in protecting it, preserving it and educating us on how to take care of Our Planet.

Here’s where we come in. All of our products give back to whatever charity or program you choose upon checkout. Simply put WWF in the notes section when you purchase your amazing finds if you’d like us to donate to the World Wildlife Fund.
In addition to giving back to these chosen programs, you’re also helping small businesses, artists and third-world tribes make a profit and support their families and dreams. In every direction you look, we are giving!

Lastly, we designed Special Edition Shirts; when you purchase one of these shirts 100% of the profits gets donated to the corresponding charity or program.